Northrop
& Johnson

Northrop & Johnson are a North American superyacht brokerage unlike any other, established in 1949, their warm, informal personality masks a hungry, dynamic, super tech-savvy operation that spans the globe. From yacht sales, yacht purchase and new construction to yacht charter, charter management and crew placement, Northrop & Johnson is a full-service yacht brokerage with the mantra of Choose Extraordinary.

Branding
The key introduction to the Northrop & Johnson graphic language was the inclusion of the N&J multi-stripe brand pattern. It is a visual metaphor for the vivacious, warm and playful personality of the brands Choose Extraordinary brand mantra. Deployed imaginatively, the N&J multi-stripe is extremely versatile & can be deployed in numerous ways that can mean collateral can appear extremely vibrant or with just a hint of excitement communicated by a subtle slice of the pattern.

Print
‍An important medium for any brand in the luxury sector continues to be print. The texture, weight and finishes of the substrates all help to communicate high-quality and attention to detail, both baseline requirements for successful brand in this market.

Navigator Magazine
An important brand touchpoint for Northrop & Johnsons customers and prospects is the tricky-annual 160-page, perfect-bound magazine. Billed as the Quintessential Guide to Yachting, Toys and Luxury Lifestyle, the editorial reflects the needs and aspirations of their UHNWI audience.

Digital
A key elements to Northrop & Johnsons success is their innovative approach to digital media. The state-of-the-art, sophisticated, user-friendly website is continuously evolving to ensure that it remains the most technologically advanced in the market. We produced concepts for a trailblazing site with eye-catching imagery combines perfectly with dynamic content and industry-leading digital tools to create a one-of-a-kind interface for users.

Events
International yacht shows are visually busy places with dozens of brands desperate to signal their presence. This is not an environment for understated elegance, and the vibrant brand pattern dialled up to ’11’ both communicates the playful brand personality as well as unmistakably signals the company’s attendance.

Seascapes Magazine
The idiosyncratic and memorable covers of the annual charter directory. Each publication was finished with intriguing, tactile finishes to reflect the cover-pattern and reward the reader with both a visual and sensory experience.

Merchandise
A further example of the versatile implementation of the branding.

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