Harrods is the world's leading Luxury department store. Synonymous with London, the 'Temple to Luxury' has been located in Knightsbridge since 1849 and continues to pride itself in levels of service and enchanting shopping experience that ensures 'Anything is Possible'.
Harrods came to Nous in late 2020, initially for product range packaging but soon umbrella brand messaging studies, too. The result was a new style of gifting aesthetic and a Brand Book and Brand Code Study that identifies and anchors all elements of the 'Magical' Harrods brand promise.
Packaging Harrods own products is a particular challenge as the breadth of customer is global and multicultural. Nous developed a flexible theme combining beauty and artistry with a deeper brand essence that we called 'Worlds Within Worlds': a metaphor for shopping at the magical world of Harrods where the more you look, the more you see...
Fine detail, complex print and exacting execution combine to communicate Harrods central brand ethos: Magical