Strategy & Identity

Strategy & Identity

Walpole
For over three decades, Walpole has championed the British luxury industry, promoting over 250 of the nation’s most iconic brands. As the official sector body, it represents the full spectrum of excellence in British craftsmanship, from fashion and design to hospitality and heritage manufacturing. Its new brand needed to stand proudly in this company.
Service
Brand
Sector
Luxury Institute

Strategy & Identity

Walpole
For over three decades, Walpole has championed the British luxury industry, promoting over 250 of the nation’s most iconic brands. As the official sector body, it represents the full spectrum of excellence in British craftsmanship, from fashion and design to hospitality and heritage manufacturing. Its new brand needed to stand proudly in this company.
Service
Brand
Sector
Luxury Institute

Nous was commissioned to refine Walpole’s brand strategy and visual identity, ensuring it continued to convey authority and elegance. We evolved the existing icon and wordmark through bespoke typography, drawing on Walpole’s classical brand values while introducing a characterful touch of British sensibility.

The Walpole brand identity now reflects both British heritage and leadership, and is equally as inspiring as the brands it represents. The distinctive personality of the brand strengthens its voice and credibility at home and internationally.