We worked closely with the team to develop a fully interactive trail map covering all the routes, allowing riders to explore the terrain and experience thrilling POV footage. We restructured the booking flow to accommodate multiple products — from day passes and rentals to courses and coaching — streamlining a layered process into a clean, intuitive experience. The site was optimised for mobile, with clearer information on facilities and adaptive access.
The result is a high-performance website that is visually rich and easy to navigate. It supports the park’s commercial goals while enhancing user experience at every touchpoint. The site now reflects the calibre of the experience on offer, and its frictionless booking system has boosted user engagement.
