As part of the Caesarstone ICON launch campaign, we art-directed and produced a photography shoot to illustrate the new collection. Building on the strong foundations of our creative direction, we cast models, built custom sets, and captured a suite of images that highlight the unique character of each surface in the ICON range. From close-up details to wider editorial compositions, the final images showcase all eight designs in a way that builds on the Look Deeper story while providing Caesarstone with versatile assets for print, digital and social use.
Service
Content
Sector Interiors
Collection Photoshoot
Caesarstone
As part of the Caesarstone ICON launch campaign, we art-directed and produced a photography shoot to illustrate the new collection. Building on the strong foundations of our creative direction, we cast models, built custom sets, and captured a suite of images that highlight the unique character of each surface in the ICON range. From close-up details to wider editorial compositions, the final images showcase all eight designs in a way that builds on the Look Deeper story while providing Caesarstone with versatile assets for print, digital and social use.
