To tell a more intimate story of the Range Rover brand, we developed and art-directed a unique photographic campaign that explores the craft that goes into the making of the car. Instead of focusing on the vehicle, we shifted the lens to the human hands, tools, and materials involved in its creation — capturing hand-drawn sketches and clay crafted curves with the elegance of a luxury fashion shoot. Shot across key moments of the manufacturing process, the result is a behind-the-scenes look at how a Range Rover is created not made, centering exquisite beauty, detail, and craftsmanship.
Service
Content
Sector Automotive
Collaborators Sam Walton
Craft Photoshoot
Range Rover
To tell a more intimate story of the Range Rover brand, we developed and art-directed a unique photographic campaign that explores the craft that goes into the making of the car. Instead of focusing on the vehicle, we shifted the lens to the human hands, tools, and materials involved in its creation — capturing hand-drawn sketches and clay crafted curves with the elegance of a luxury fashion shoot. Shot across key moments of the manufacturing process, the result is a behind-the-scenes look at how a Range Rover is created not made, centering exquisite beauty, detail, and craftsmanship.
