Product Configurator

Product Configurator

VDC Trading
VDC Trading supplies audio, video, and fibre cabling to studios, broadcasters, and event pros worldwide. With thousands of components and custom options, their old ecommerce system couldn’t handle dynamic builds or real-time trade pricing, forcing customers to call or email for help. This slowed down orders and risked errors. VDC needed a digital solution that let users design and buy custom products online, integrated with their Sage system, streamlining the customer experience and eased the load on sales staff.
Service
Web Apps
Sector
Technology

Product Configurator

VDC Trading
VDC Trading supplies audio, video, and fibre cabling to studios, broadcasters, and event pros worldwide. With thousands of components and custom options, their old ecommerce system couldn’t handle dynamic builds or real-time trade pricing, forcing customers to call or email for help. This slowed down orders and risked errors. VDC needed a digital solution that let users design and buy custom products online, integrated with their Sage system, streamlining the customer experience and eased the load on sales staff.
Service
Web Apps
Sector
Technology

As part of a wider digital transformation roadmap, we designed and built YouSpec, an interactive product configurator tightly integrated with VDC’s ecommerce platform. Built using Laravel, the system allows customers to design, customise, and order complex cable assemblies online, guiding users through each stage of the build process. Real-time visuals and live pricing update dynamically as users design their product. Each configuration is validated against live product data and then submitted directly to the basket for checkout. Orders are synchronised with Sage via secure APIs, ensuring stock, pricing, and order data remain consistent across all systems. The user interface was designed with clarity and technical precision in mind — using a dark, grid-based layout that reflects the engineering nature of VDC’s products, while maintaining a clean, modern experience for users. Hosting is managed on AWS with Laravel Forge, providing performance, reliability, and scalability.

YouSpec has transformed how VDC sells bespoke products online. What once required multiple emails or phone calls can now be completed in minutes through an intuitive, visual interface. Trade customers can log in, configure complex assemblies, and instantly view live pricing — with orders flowing directly into Sage for seamless processing and fulfilment. Internally, VDC’s sales and production teams now benefit from automated, accurate specifications and a significantly reduced administrative workload. YouSpec has become a cornerstone of VDC’s digital strategy — an innovative example of how custom-built configurators can deliver cost benefits at many levels.