Website Creation

Website Creation

VDC Trading
As a leading supplier of professional AV and fibre cabling, VDC serves a technically demanding customer base; from broadcast engineers to large-scale venues. The business needed a new e-commerce website that could handle bespoke specifications, tiered pricing and logistics, whilst still delivering an elevated customer experience. Our brief was to create a seamless, high-functioning platform that could do just that.
Service
Digital
Sector
Technology

Website Creation

VDC Trading
As a leading supplier of professional AV and fibre cabling, VDC serves a technically demanding customer base; from broadcast engineers to large-scale venues. The business needed a new e-commerce website that could handle bespoke specifications, tiered pricing and logistics, whilst still delivering an elevated customer experience. Our brief was to create a seamless, high-functioning platform that could do just that.
Service
Digital
Sector
Technology

A core feature of the new site is YouSpec — a custom-built configurator that enables users to specify their exact cable assemblies with precision. We also developed a trade-account system with dynamic pricing, integrated next-day UK delivery logistics, and designed intuitive content areas for FAQs, technical support and team information. Every feature was designed for clarity and ease of use.

VDC now has a future-ready e‑commerce platform that simplifies complexity without compromising on performance, making life easier for its customers. The site supports trade and retail users alike, improving conversion, retention, and trust in the brand. The new website gives VDC a competitive edge in a fast-moving, specialist industry.