Drawing on our extensive experience in luxury automotive, we worked closely with the leadership team to uncover the essence of the brand. Immersive workshops, customer insight interviews and market research revealed powerful emotional connections between the cars, their makers, and their owners. Taking inspiration from the juxtapositions often associated with restomods – vintage exterior disguising modernised engineering – we created a visual identity and graphic language with a central theme of contrasts.
The result is a bold, elevated identity that speaks to the engineering, craftsmanship, and passion behind every Frontline car. It captures the brand’s distinct personality while creating space for growth — resonating with loyal enthusiasts and attracting a new generation of discerning drivers.
