We undertook a full strategic review of the brand to identify a creative direction that would reflect the agile, ambitious vision for the business. A sharpening up of the colour palette and logo design, and the introduction of bold, energetic typography, refreshed the brand assets. We addressed issues with the brand architecture, developing a range of colour coded product icons that communicate interconnectivity. Photography was elevated through art direction — a new casual, reportage style feels modern and inspiring.
The new strategy and identity moves the Phinsys brand into a more dynamic space; one that reflects their professionalism and expertise, as well as their agile nature and ability to stay one step ahead of their clients’ requirements.
