Once we had mapped the various user journeys, we were able to design a site architecture and content plan with multiple entry points. Every route through the site is designed to attract, quickly inform and keep the visitor engaged. Through infographics and advanced video animations, we were able to communicate sophisticated ideas quickly and clearly.
Building on the brand foundations work we had already done, we were able to design and develop a website that balances agility with trust, and delivers on the Phinsys brand promise. And through integrated SEO and conversion optimisation, we are able to proactively monitor the site, ensuring it continues to perform.
