When Caesarstone was launching its new ICON surface collection, we were tasked with producing a showcase film for the new designs. We scripted, art-directed, and produced an evocative video that was a continuation of the Look Deeper brand story we had previously articulated. Through layered visuals, slow-motion reveals, light-play and sensory voiceover, the film brings to life the translucency, texture, and luminosity of the product. The video was created in multiple cuts for use across web, digital, and social — offering a multi-sensory introduction to the collection’s unique aesthetic and tactile appeal, and an invitation to see Caesarstone in a new light.
