The identity balances heritage and modernity, with an elegant serif logo and motif that speaks to the craftsmanship of the brand. Art direction centred the landscapes and animals in the North West of England, where Herd’s signature yarn is made. Uncoated and undyed papers are tactile and sustainable, aligning with the brand’s core values.
The brand identity gives Herd a powerful platform to lead by example — supporting commercial ambitions while staying true to its deeper purpose: to re-establish a thriving, ethical wool industry rooted in place, provenance and care.
