Our brand foundations work embraced a powerful duality: timeless craftsmanship meets advanced engineering. We created a refined monogram and wordmark, supported by a clear visual system and language. As a direct-to-consumer brand, visual storytelling was brought to life through careful art direction — from bespoke studio photography and premium packaging to a streamlined e-commerce website.
The result is a refined identity with personality that communicates the quality and detail of Chater-Lea products. Every touchpoint has been designed to elevate the experience, appealing to both loyal enthusiasts and a new generation of riders.
