The key was to define a strategic direction that balanced credibility with approachability. Grounded in a deep, reassuring blue, the visual identity combines bold colour highlights, playful use of pattern and pixel-inspired icons, bringing a refreshing sense of clarity, energy and modernity to the brand.
The result is a smart, distinctive brand system that stands apart in a traditionally conservative sector. It reinforces Imaginera’s expertise while broadening its appeal — helping the business grow its influence in the global insurance technology market.
