With a range of sweet and savoury biscuits, in different shapes and sizes of packaging, it was important to have a design system that would remain cohesive across variations. We developed an eye-catching colour palette and a botanical illustration style that communicates flavour at a glance.
Detailed illustrations, carefully chosen colours and gold foil lettering make each pack a work of art and a delight to gift or display at home. The packaging elevates the product to a collectible icon of this world-famous store.
