The identity draws on hero and guardian archetypes, positioning Asentry as a calm, capable protector. The logo design is inspired by classic superhero stances, its solid, stable feel anchors the brand. The palette of neon green, black and white feels contemporary and sharp, standing out with confidence in a generally conservative category.
This bold identity is instantly recognisable across all touchpoints, confidently expressing the brand’s purpose with precision and clarity. Clients immediately know they are in safe hands, and that Asentry can provide the level of discretion and security they demand.
