Strategy & Identity

Northrop & Johnson is a global yacht brokerage, offering sales, management, construction, and charter services for superyachts and luxury vessels. Established in 1949, the company is a recognised authority in its field, with offices across the US, Europe, and Asia. Our client appointed us to deliver a new strategy and visual identity that would energise the brand's presence in a competitive market, while staying true to its heritage.

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We worked closely with the leadership team to define a creative direction that captured the exhilaration of life on board. We developed a bold visual language with sporty stripes that felt fresh and modern, while nodding to the brand's roots in a nostalgic, golden age of travel.

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Northrop & Johnson now have a striking, cohesive identity that balances elegance with sporting energy. It brings a fresh perspective to the world of yachting, inviting clients into a lifestyle that feels both aspirational yet within reach.

Strategy & Identity

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