Nous handled the creative direction, photography, and design, crafting a dramatic, technically complex brochure and sleeve. The dynamic design featured blurred lights that give the sensation of high speed, and pockets and inserts were engineered to perfection. The perforated sleeve was inspired by interior leatherwork, and elevated the tactile appeal.
The final brochure channels the same ambitious philosophy for elite performance that defines the car. It’s a high-impact print piece that puts McLaren’s technology story firmly in the hands of its audience.
